What’s New
Panini, in conjunction with the WNBA Players’ Association, has announced a multi-year extension of their exclusive trading card collaboration. Since 2019, Panini has been producing WNBA cards under well-known lines such as Donruss, Prizm, and Select, in addition to premium products like Flawless and National Treasures. This new agreement, managed by OneTeam Partners, is highlighted as the most lucrative licensing deal for female athletes, though financial specifics remain undisclosed.
Panini will continue as the sole producer of WNBA trading cards and will persist in offering digital collectibles, including Panini Instant. The company is set to boost investments in player marketing, product innovation, autograph agreements, and event sponsorships like the WNBPA Rookie Premiere.
The WNBA's growing popularity is driven by stars such as Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, led by MVP A’ja Wilson, have recently secured the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the introduction of Panini Impeccable WNBA on the horizon. More releases are expected but not officially announced yet.
Configuration at a Glance
- Panini continues as the exclusive creator of WNBA trading cards.
- Recent and forthcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- Premium lines like Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings persist through Panini Instant and additional online platforms.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Famous for its color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and a variety of insert sets.
- Rookie Royalty: Offers high-end Rookie Patch Autographs for leading rookies.
- Premium lines (Flawless, National Treasures): Generally include low-numbered parallels and exclusive inserts.
Autographs & Relics
- Enhanced autograph agreements for WNBA players as part of the renewed partnership.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have included premium autograph and memorabilia pieces.
- Future products are anticipated to feature autographs and memorabilia from both rookies and seasoned stars.
Collector Notes
- Panini retains exclusive rights to produce WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA is already available; upcoming are Prizm and Impeccable WNBA.
- Rookie Royalty boxes marked the debut of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues its investment in product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs differ by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but not yet announced.
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