The world of sports memorabilia collecting is about to become more exciting thanks to sports and entertainment juggernaut, Fanatics, and the venerable trading card company, Topps. Fanatics, known for transforming the sports merchandise landscape, is doubling down on its commitment to fans and collectors alike with a packed event calendar. Simultaneously Topps, with an intimate understanding of the pulses of collectors, is breathing new life into its promotions and activities.
Fanatics has its sails set towards an exciting journey, charting its course towards nationwide expansion of events. New destinations and formats join the event calendar, heralded by their flagship ‘FanaticsFest’ convention at the Javits Center, New York City. Scheduled from August 16 to 18, the meet is promised to be a grand cocktail of fandom, culture, and collecting. But that’s not all; Fanatics are mapping out a more collectibles-focused event in Orlando, FL, between November 1-3 and a cosier meet-up at PNC Park in Pittsburgh on September 28-29. The Pittsburgh event intends to provide autograph sessions with local athletes, no doubt a treat to the local sports fanatics indeed.
These events constitute part of Fanatics’ grand design. A heterogeneous mix of large-scale gatherings, regional fare, stadium-based events, and collaborations with sports leagues during signature events. The company maintains an air of suspense, with detailed announcements expected in the future.
While Fanatics is broadening its event horizons, the memorabilia maven Topps is shaking things up with its collector promotions. Topps has a smorgasbord of engaging activities concocted for its fans. They’ve marked the calendar for the return of Trading Card Day on August 3, where they’ll be offering free exclusive packs at hobby shops. Not stopping there, Topps is reviving the MVP Buyback program come fall, presenting collectors an opportunity to exchange cards of recent MLB MVPs for store credit.
Topps is also looking to build on its past successes. Following last year’s successful Hobby Rip Night, which helped record sales for 18% of the 409 participating stores, they’re preparing to drop the curtain on its second edition on September 14. But hold on, they have one more trick up their sleeve. December 14 sees the program expanding with the debut of Hobby Break Night. The online event will feature a live case, box and pack openings with guest appearances and giveaways adding that extra oomph.
The robust expansion of Fanatics’ event offerings across the U.S., and Topps’ refreshing and engaging promotional initiatives, signals an exciting shake-up in the world of sports memorabilia collecting. By blending fandom with collecting, these companies are tailoring their efforts to offer gratifying experiences for sports enthusiasts and collectors alike. So if you’re a sports fan or a collector, who’s into trading cards, sports apparel, or memorabilia, brace yourself! The industry giants are upping their game to make your passion more enjoyable and rewarding.
