Whatnot introduces a new exciting feature to its platform – the Rewards Club. This innovative loyalty program is aimed at not only enhancing the buying and selling experience but also at strengthening the connections between buyers and sellers, all while offering rewards and recognition along the way.
So, what exactly is this Rewards Club all about? It’s a versatile loyalty program that benefits both buyers and sellers. Sellers can watch their business flourish as they track buyer interactions and provide incentives through rewards. This program is always active, easy to engage with, and works towards fostering deeper relationships on the Whatnot platform.
One of the standout features of the Rewards Club is its customization options for sellers. Recognizing that every seller’s business is unique, the program allows for flexibility in setting up and adapting to specific business goals and community dynamics.
The program is structured around five tiers: Bronze, Silver, Gold, Platinum, and Diamond. Each tier demands a specific number of achievements set by the seller for it to be unlocked. These achievements could range from the number of shows watched by buyers or the total amount spent on purchases.
As members progress through the tiers, they unlock a variety of rewards and benefits, including status badges, coupons (dollar-based, percentage-based, free shipping), and access to exclusive tier-only shows. And the best part? Membership into the Rewards Club is automatic upon achieving the set milestones.
To keep things fresh and engaging, the Rewards Club programs reset every three months. This periodic refresh gives sellers the opportunity to re-evaluate and enhance their offerings to better suit their buyers’ needs. The seasonal schedule is structured around winter, spring, summer, and fall seasons.
The program’s customized structure allows sellers to effectively manage their tiers and achievements. Achievements are tasks set by the seller that buyers must complete to move through the different tiers. Sellers have the flexibility to initiate their program at any point during a season and to make adjustments at the end of each season.
Currently in beta testing, Rewards Club is set for an official launch with Season 1 kicking off on September 1. During the beta phase, sellers can make changes to their tiers and even cancel the program by reaching out to their dedicated Account Manager or Whatnot Support.
If you’re eager to get started on leveraging the Rewards Club, join the waitlist for early access to tailor your tiers for the Season 1 launch. However, sellers looking to participate must meet specific criteria, including having processed 50 or more non-giveaway orders, earned over $1,000 on Whatnot, been a seller for at least 30 days, maintained a seller rating of 4.8 or higher, and not been on a second offense in any violation category.
For buyers, joining a seller’s Rewards Club is automatic upon making a purchase. Buyers can easily manage their coupons and rewards through the Rewards Club overview page. It’s essential to note that purchases made using coupons are final.
Achievements are tracked based on the total amount spent, including taxes and shipping fees. However, any discounts applied through coupons do not count towards the spending achievements. Additionally, members have the option to display or hide their Rewards Badges during live shows, respecting their privacy preferences.
As Whatnot rolls out the Rewards Club, their support team is readily available to address any inquiries or provide assistance as needed. With this innovative loyalty program, Whatnot is taking buyer-seller interactions to the next level, offering a gamified experience with exciting rewards and benefits along the way.
